“The Conjuring” Breaks Box Office Records; What Does It Mean?

August 4, 2013

James Wan’s THE CONJURING is now the ninth highest grossing supernatural horror movie of all-time. The Warner Bros./New Line Cinema picture is going to surpass $100 million at the domestic box office this weekend, and isn’t losing any momentum.

Vera Farmiga, Patrick Wilson, Ron Livingston and Lili Taylor all star in the film being labeled “too scary” by some critics. This hype is putting a lot of butts in the seats.

The real shocker is that the studio released this movie in the summer, when usually horror films underperform against the big blockbusters. It is estimated that by the end of its release, The Conjuring will have made 140 million at the box office. That’ll put the movie ahead of The Blair Witch Project, Paranormal Activity, The Ring, and The Grudge. The Conjuring could be the fourth highest grossing supernatural movie of all time.

Why is this good news? Because usually the horror genre gets treated like the ugly duckling of the film world. Since The Conjuring is receiving great reviews and making a killing at the box office, it shows the studios that horror films should be treated with more respect. Give the audience a good, scary story in the hands of the right filmmakers and we’ll eat it up. We like to jump, laugh, be scared, and have fun.

James Wan created one of the most successful franchises of the 2000’s with Saw. Could the horror remake/sequel trend becoming to an end soon? It’s really up to us, the audience. Go see more original films coming out instead of all the recycled stories. If we hate it so much, we need to stop feeding the beast.

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