Tag: JWT

Superheroes give hope to children going through chemotherapy

June 3, 2013

In an effort to make chemotherapy a little easier on children, A.C. Camargo Cancer Center in São Paulo has combined a rebranding of the chemo cases with comic books depicting the superheroes going through similar treatments as the kids. The cancer center is partnered with ad agency JWT, which actually works with Warner Bros. The […]

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